a Noble approach to engaging your public.
You have a wine brand. Maybe you’re a winery? Maybe you’re a winemaker with a boutique production? Maybe you’re a connoisseur making your own wine and you want to market it to consumers? Well: Imagine that your approach to brand-building was fashioned after an elegant table set for dinner.
Now, take away the knives, napkin, and parts of forks, spoons and glasses.
Suddenly the table doesn’t look right.
Now, think of the many media relations tools as the same components that make an elegant table set for dinner look elegant and ready for service.
Now, take away the news releases and social media strategies.
Suddenly, key tactics and core components of brand-building are missing.
That’s where we come into play. Noble Group Media is here to define your marketing tactics and help keep your social engagement strategies current in a fast-paced ever-changing digital landscape. We specialize in the following services to help elevate your brand and make it shine in the wine industry:
***
Marketing & Promotions. We can evaluate an existing marketing plan or help to implement one. Promotions, incentives, contests and innovative engagement strategies for DTC and B2B.
Social Media Marketing. We help define what “social media” means to your company or brand. From there we help with strategies of engagement, content creation and management (e.g. social posting calendars), establishment of your brand’s voice, implementation/management of social policies, training and crisis control.
Content Creation / E-mail Marketing. We pride ourselves on the care, attention to detail and creative elements we apply to creating brand-aligned copy. We can help with generating press releases, social media posting calendars, multimedia releases, website content, e-blast content + design, and seeding. Sometimes an e-mail/e-blast makeover, makes all the difference.
PR. We can consult with you on current public relations activities and help connect you with professionals who are savvy, well-established with solid contacts and a drive to land you placements.
Events and Strategic Partnership Opportunities. Whether you’re considering a promotional event, a harvest party, a launch party, classes, or a press gathering you can lean on us for every element. A well-attended event is good, but a strategic partnered event with key influencers is what leads to ROI. We offer: creative strategy, partnership connections, deck creation, implementation and more. Where most agencies have “contacts” with industry professionals, spaces and influencers, we have friends. We’ll bring big ideas and collaborative elements to the table that are truly unique – from intimate private events and tastings to large-scale industry, trade and consumer events – we can help you engage with your audience in a meaningful way.
Video Production. Concept creation, story-boarding, creative development, editing + seeding, infographics. We work with the best in this field. Ask for samples.
Brand Ambassador / Educator & Staff Trainings. Jonathan has acted as a Brand Ambassador for several boutique Napa wineries, promoting and representing indivudual brands at consumer and trade tasting events, winemaker dinners and experiential social outings. He is available to do the same for your brand – because when Jonathan (or “Jonny”) is in the room, or at your tasting table, he has the skills, character, humor and knowledge to leave a positive lasting impression on attendees. Jonathan is WSET Intermediate Level Certified.
Key Note. Jonathan is available for speaking engagements. Please email keynote@NobleGroupMedia.com